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Research papers

Measuring children's behaviour in a complex multi-media world

We all live in a rapidly changing world where, arguably, children are at the forefront of technological developments. It is imperative for marketers to understand the behaviour, attitudes and motivations of this ever-evolving and often elusive target...

Catalogue: ESOMAR Conference On Age 2005
Authors: Debbie Solomon, Jo Peters
Company: MindShare
January 30, 2005
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Citation

Solomon and Peters (2005a, January 30). Measuring children's behaviour in a complex multi-media world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-children-s-behaviour-in-a-complex-multi-media-world


Research papers

Does out-of-home advertising work?

The 'Out-of-home' marketplace is exploding. There are a few places people go that do not have some opportunity for a commercial message. But do the vehicles in these places accomplish their goals? This paper examines the effectiveness of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Debbie Solomon
Company: MindShare
June 20, 2003
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Citation

Solomon, D. (2003a, June 20). Does out-of-home advertising work?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-out-of-home-advertising-work-


Research papers

Does clutter degrade the media environment?

This paper analyses one aspect of the quality of the television environment - commercial clutter - and its effects on viewers. Despite an increasing preponderance of evidence that clutter has a negative effect on commercial effectiveness commercial...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Debbie Solomon
August 1, 1999
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Citation

Solomon, D. (1999a, August 01). Does clutter degrade the media environment?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-clutter-degrade-the-media-environment-


Research papers

Does clutter degrade the media environment?

This paper analyzes of one aspect of the quality of the television environment - commercial clutter - and its effects on viewers. Despite an increasing preponderance of evidence that clutter has a negative effect on commercial effectiveness,...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Debbie Solomon
October 20, 1998
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Citation

Solomon, D. (1998a, October 20). Does clutter degrade the media environment?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-clutter-degrade-the-media-environment--5371


Research papers

Difficult-to-measure targets

In any measurement system, some elements are more difficult to measure than others. In media research, children are a particularly difficult element. There are serious questions about the reliability of today's children's measurement. Yet the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Debbie Solomon
June 15, 1992
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Citation

Solomon, D. (1992a, June 15). Difficult-to-measure targets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/difficult-to-measure-targets